Anytime is a good time for the message on the I Love Mom eGift Card. By the calendar, the second Sunday in May each year is Mother’s Day. We honor our mothers, grandmothers, stepmothers and foster mothers with greeting cards, flowers, candy, meals out – and gift cards. But we should do that more than once a year. Anytime is a wonderful time to thank Mom for all she means to us, and I Love Mom eGift Cards are a great way to do that.